Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine.
Digital Marketing & SEO Resources
Digital Marketing & SEO Resources
Now let’s move on to the key insights singled out from all 599 responses. Author’s Note: Because the survey captures a specific moment in a fast-changing ecosystem, the findings should be viewed as directional rather than definitive long-term conclusions about AI search behavior or organizational strategy. For the majority of respondents, AI search is no longer only about automating tasks with ChatGPT.